Now you fill it up with people: heavy, sweaty people filing in and out, trying desperately to shed some pounds, and the dreaded Bruno, the man of spandex whose goal in life is to watch himself flex his muscles in the mirror all day, every day.
Now picture you're trying to sell that box to hundreds of people in your city. Potential customers who are sick and tired of empty TV promises.
There are other boxes out there, and these people know it: boxes that are bigger, boxes that come cheaper, and most importantly, boxes with less Bruno in them.
Sounds impossible, doesn't it?
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