Personal Trainer Business

Fitness Club Marketing Strategies

Take a great big box. Fill it up with exercise equipment - the dumbbells, the weight machines, the treadmills. Now you've got a gym, right? Well, not quite.

Now you fill it up with people: heavy, sweaty people filing in and out, trying desperately to shed some pounds, and the dreaded Bruno, the man of spandex whose goal in life is to watch himself flex his muscles in the mirror all day, every day.

Now picture you're trying to sell that box to hundreds of people in your city. Potential customers who are sick and tired of empty TV promises.

There are other boxes out there, and these people know it: boxes that are bigger, boxes that come cheaper, and most importantly, boxes with less Bruno in them.

Sounds impossible, doesn't it?

Cash Cow: Fitness Professionals Can Make More Money by Utilizing the Web

The Internet is a booming global marketplace - if you’re not a part of it, you’re missing out.

Do you want to increase your profits, ease your stress levels, and start making your money work for you? Try these simple suggestions to begin increasing your money and time.

Personal Trainers and SEO

You have your physical techniques down to a science, so a digital promotion of them should come natural, right?

Contrary to popular belief, making serious money on the internet takes a lot more than just getting a website up. SEO, or search engine optimization, is where the real cash is made.

Exactly what do search engines seek out? No worries - there's no need to learn everything about the web. All you need is to work on creating some valuable content, and lots of it. Blogging is the best choice to start. Do your homework and which keywords attract clients to your business, then get writing about those topics. These keywords should sell you and your business in straightforward language that will appeal to your target market.

Personal Trainer Marketing: Absolutely Free Tactics during a Recession

"It takes money to make money". It seems like a reasonable conclusion to draw: Newton's third law as applied to business. It's also utterly and completely false...in the world of fitness marketing, anyway.

At this very moment, thousands of personal trainers are convinced they need pricey promotional tactics to stay ahead of the competition, and are quickly draining their bank accounts as a result.

Mail-outs, magazine ads, newspaper listings – not only are these strategies expensive, but they don’t even snag enough clients to keep your business afloat.

Thankfully, a number of free strategies are right at your fingertips. Instead of pumping money into marketing sinkholes, make use of these inexpensive methods to bring in clients.

Fitness Marketing Research – Ask Your Clients

All entrepreneurs need to seriously promote their enterprises to grow their clientèle. This holds true for personal trainers, too.

But promotion material alone isn’t enough. It’s crucial, for personal trainers to know which of their marketing efforts are working.

It’s why those fitness coaches who want to thrive are always performing fitness marketing research.

Marketing can be costly. Ads in glossy publications or newspapers cost money. It’s even more expensive to promote a personal-training venture with TV or radio commercials.

The Web, too can be costly; you may be required to pay for an expensive designer to create your site. Even starting and operating a marketing blog can cost a fair amount of cash depending on how you host it.

Spending money on marketing is fine, though, if it brings in additional clients or builds name recognition for a trainer.  But no personal trainer should waste their dollars on marketing efforts that don’t bring in new business. That’s a potentially serious error.

Trainer Marketing: Specialize Your Services for Success

There's an old saying that "good things come to those who wait", but in the world of fitness, the only way you can move forward is if you take action.

Incredible physiques aren’t built by sitting around and waiting for the power of wishful thinking to take effect; you’ve got to pick up that weight and lift it.

The same goes for your business. Even if you’re a top-notch trainer, you won't attract clients if you aren’t proactive about promoting yourself. For amazing success, you need amazing marketing.

Here's what you can do:

Specialize Your Services

It’s impossible to be an expert at everything. Improving the fitness of others is a noble occupation, but if you’re accruing clients from all walks of life, you won't have the time – or the expertise – to meet everyone's individual needs. You’ll be a mediocre trainer for the masses, instead of a masterful trainer for a few.

Fitness Market Investigation: Your Key to Powerful Marketing

You won't find success in the fitness business - or any business, for that matter - without a grasp of what your customers need.

Many personal trainers are skipping this critical marketing step – and losing business as a result. Are you going to repeat their mistakes?

The word "research" probably brings to mind men with gray hair and thick glasses who probably haven't had a shower in weeks, spending hours locked in a laboratory - in short, brain-pulping tedium.

Since you're a fitness trainer, you likely chose your career because you’re passionate about health, about action, about client contact – not because you want to spend hours analyzing trends and Googling into oblivion.

But when it comes to developing a marketing plan, fitness market research is your front-row ticket to success. It tells you the most pertinent needs of your clients. It helps you discover the areas your competitors excel in, and exposes their weaknesses. It lets you pinpoint the exact strategies you need to better market your services.

Sex sells. Why aren’t you using it?

Axe Cologne understands it. You’ve no doubt seen this company’s commercials on TV. They always feature scruffy young men who are immediately swarmed by gorgeous women once they squirt on some Axe.

The company’s ads are certainly ridiculous. You might think they’re rather insulting.

But you can’t argue with one thing: The promotional folks at Axe know their target consumers. They are fully aware that young men don’t just daydream about sex, they think about it nonstop.

So Axe fills its commercials with skinny women in skintight shorts and barely there shirts.

Sex is the most effective advertising tool for specific customers. And Axe knows it.

This leads us to you. Are you doing anything about this?

A little bit of sex never killed anyone.

You may not want to go the full Axe route as far as the level of sex you put in your promotional materials. But I do believe that personal trainers should be using at least a bit of sex appeal to market their fitness training sessions.