Options abound and you have lots of choices on how to nurture your fitness business without breaking the bank!
Set Up a Website
You need to show to your customers that your business has a web presence, it's simply expected in today's world. If you're already tech savvy enough to set up your own site, awesome, but if you don't know how, try these ideas.- Do you know any kids or college students? Most kids nowadays know how to easily set up a basic website and would probably be willing to help you for 0 or less. Make sure you review their work before they upload it to the internet.
- You could make your own site using easy templates such as homestead.com or buildyoursite.com. These websites can walk you through how to create your first web site and publish it to the web. In my opinion Wordpress is the best way to go, being pretty simple and having lots of options you can use to profit and share your skills as a fitness trainer.
Make sure your website has information on what services you offer, and is geared towards your target audience. Remember to include contact info, prices, and hours.
Once your website is up and you’re happy with it, submit it to the major search engines such as Yahoo! and Google. Use keywords that the people you want to find you would use when they search for you, including your location (city and surrounding area). For example, NYC weight loss, NYC personal training, NYC personal trainers, weight loss programs, exercise program Queens, boot camp Brooklyn, and so on.
Low Cost Marketing Tips
One way to get free advertising is to post your fitness business services on Craigslist. You should post at least weekly to keep your ads fresh. Choosing the best and right keyword for your business is vital so search engines will be able to find you.There are places that will print business cards for you for very low costs, such as VistaPrint.com. You can upload a design that matches your new website, or you can choose from the many templates they have available. Put business cards everywhere you go - coffee shops, health food stores, public boards, restrooms, restaurants; get your name out everywhere.
A great way to meet potential clients is to talk to large corporations in your area to see if they're interested in having you do a free demo class for their employees. Talk about how important fitness is to the health of employees and how it can help them work more efficiently and enjoy their jobs and lives more. If the employees like your demo, then you can offer your ongoing services.
Check your local newspapers regularly to find out if there are any health-related events or expos going on in your area. Even if you don’t have money to rent a booth for the entire event, make sure you go and have your business cards ready – your target audience will be there, and you didn’t even have to pay for the advertising!
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